Focusing on the Big Things: A Little Bit of Rebranding

About a year and a half ago, I started this blog.

I have learned to love this website with time.  I can even say I have certain emotional attachment to it.  I love the stories and photos I share.  I love to read your comments.  I have had the opportunity to meet great people.

But, in all honesty, things have taken an undesired turn.  The blog is mostly focused on travel or travel related experiences.  For a person who is constantly thinking about where to go next, this shouldn’t be a problem.  However, when I started to blog I adopted the motto “Sharing the beauty of life thru love, friendship and travel stories”.  It is like I have been chopping the love and friendship parts of the tagline for a long time.

Yes, I wanted to share my passion for travel and motivate others to start planning their own adventures.  But that was only part of the plan.  My initial idea was to build a website for people who want to do things differently.  For those, who do not adhere to a common set of rules and are willing to defy the status quo.  Well, that is still my goal.  That is why I am doing a little bit of rebranding here.

I have changed my blog tagline to “Exploring life’s off-the-beaten-path options”.  In the past couple of years, I have been taking decisions that can be described as “unusual” by some.  At this exact moment, I am faced with hard choices related to my work life.  I think I am going to take the “unusual”, the “weird”, the “crazy” decision once again.  Why?  Because I believe that is where all the fun is.

So, I hope you are ready to embark on this new journey with me.  Since today, I will be including more deep, soul moving articles. Don’t freak out.  I am going to continue writing about my travel adventures.

Thanks for all the support you have given me.  Hope we can build something better and bigger together.

*********** ANNOUNCEMENT ******************

To celebrate this new focus, I am giving away a $50 Amazon Gift Card.  To have a chance to win it, you just have to like my Facebook fanpage.  I am posting cool stuff daily. So come and share the fun on that side too.  Like me here: http://www.facebook.com/tanamatales.  Tell all your friends about the giveaway.  I will give you an additional entry if you refer someone.

Note: I can deposit the $50 in the winner’s PayPal account.  The giveaway will run till the end of July 2012.

I’ll reciprocate any like if you ask me.

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Well folks that is it for all.  Have a great day!!

If you enjoyed this post, please help me spread the word and grow my audience by subscribing to my RSS feed or liking my Facebook fanpage! You can also follow me on Twitter here.

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Comments

  1. Best of luck with your new direction. I’ll be following along. By the way, I had already “liked” your FB page a while back!
    Cathy Sweeney recently posted..See the World in TorontoMy Profile

  2. It’s always good to renew and change directions! I’ll be following along too :)
    Debbie Beardsley @ European Travelista recently posted..Miltenberg Calling!My Profile

  3. Awesome! I’m glad you’ve rediscovered your original focus :)

    We all need to do that from time. Look back and remember what motivated us to get on the path we’re on in the first place.

    Go at it and fly high!

    -Rich
    Rich Polanco recently posted..How to Bank in Antigua Guatemala & The Best Travel Check Card EverMy Profile

  4. Good luck with the new direction. Ruth. I have an off the beaten path blog myself but I think we’re going to be quite different. I don’t really do “deep”! All the best.
    Julie McNamee recently posted..Review of Our Londinium 2012 at the Museum of LondonMy Profile

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