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Posted by on Jul 27, 2015 | 77 comments

LA Street Food Fest in Photos

Two weeks ago, I had the luck of attending the LA Street Food Festival.

Why I say “I had the luck”?

Well, this event was barely on my radar even though it was running for its 6th consecutive year.

I entered to win tickets thru Time Out Los Angeles and guess what?  I won two VIP tickets!

It was kind of exciting since I am not used to win things (hope I win a free trip someday).

The LA Street Food Fest was designed to fill a gap in the event’s scene by creating an event that was the first of its kind. In addition, organizers were interested in creating a platform to support independent small business owners and both established and budding restaurateurs.

Promotional tasting events often require vendors to donate their food and services, something that can be challenging, especially for new and less established vendors, and for that reason, every vendor is subsidized by the event organizers. And in the case of some of smaller independent vendors, their participation is entirely subsidized.

It is important to notice the event is curated.  Not all vendors interested in attending make the cut.

Here is a recap of the event in photos.

The Venue

The event took place at the Rose Bowl in Pasadena.  The food stalls were placed around the stadium (but within limits).  The field was open for the event attendees.

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

Asian Food

Vendor Sample: Arroy Foods, Eat Buddha Bing, Bling Bling Dumpling, , Fred Eric + Ramen 62, Hotato Potato, Hungry Belly Thai, Kai Kai Dumplings, Mumbai Kitchen, Nong LA, Poke 2 Go, Sweetfin Poke, The Pho Burger

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

European Food

Vendor Sample: Folliero’s Italian, Monsieur Madame, Aussie Pie Kitchen

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

American Food

Vendor Sample: Bachi Burgers, Cassell’s, Comfort LA, Faith & Flower, Crepe n’ Around, Fritzi Dog, Greenspan’s Grilled Cheese, Howlin’ Rays, Komodo, Newport Seafood, Pizza Co., Postcards CAS, The Lobos Truck, Tom’s Urban, Top Round

LA Street Food Fest, Pasadena, California

Latin Food

Vendor Sample: C-V-CHE , Ceviche Project, Casa Oaxaca, Chichen Itza, Chago Torta Ahogadas,  Diablo Tacos, Dia de los Puercos, El Coraloense, La Guerrerense, La Monarca Bakery, Mariscos El Mazateno, Loteria Grill, Saritas Pupuseria, Tacos La Bomba, Taqueria El Severo, Yuca’s, Pinches Tacos

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

Ice Cream Social

Vendor Sample: Choctal, Dreamy Creations, Fluff Ice, Mc Connell’s, Peddler’s Ice Cream, Salt & Straw, Three Twins Ice Cream

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

Coffee & Donuts

Vendor Sample: Chupacabra Coffee, Colorado Donuts, Donut Friend, Frijolitos Latin Coffee Shop, Home Brewed Bar, Jake’s Artisan Coffee

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

Artisanal Goods

Vendor Sample: Gypsy Eats, Hello Sweetie Pie, Indie Jams, Mama Musubi, Sugar Spun, La Sriracha Macha, Spread PB, Kneady Bakery

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

VIP Lounge

Corazon Y Miel was serving food and drinks at the VIP Lounge.

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

Techniques to Tackle an Event Like This

  • For what I read, the event sells 5,000 tickets.  I do not know about you but, to me, that is a lot.  So, it may be wise to invest in VIP tickets (1,500 ticket are sold).  With these tickets, you can enter two hours before the general public and have the right to enter the VIP Lounges.

LA Street Food Fest, Pasadena, California

  • On the contrary, based on my experience, we waited one hour in line to get in even with VIP tickets (people were very upset about this).  So, we didn’t experience the “promised” two additional hours.
  • Some people are not necessarily into eating till they burst.  They are interested in trying some specific establishments.  If this is your interest, determine which vendors you want to stop by.
  • Another technique is to focus on the places or food types you haven’t tried.  Identify vendors by using the event guide.

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

  • Now, if you want to try as much as possible, you cannot even eat the entire sample each vendor provides (no matter how small it is).  Share half of the sample with your partner or group.
  • Since the event can get very full, make a line, grab a sample, make another line, grab another sample and continue like that until you fill the tray provided at the entrance. Ideally, your partner will be doing the same thing.  Once the trays are full, enjoy your food (you can do the entire exercise again if you are still hungry).

LA Street Food Fest, Pasadena, California

LA Street Food Fest, Pasadena, California

  • Take a backpack or bag to save for later packaged goods like water, juice or candy.
  • Vendors were arranged in a semi-circle.  If you have VIP tickets walk towards the farthest end (towards the General Admission Entrance) and start eating there.  Once it is time for the people from general admission to enter, walk towards the other end (towards the VIP Entrance) and try those vendors. People tend to walk to the closest vendors first.  If you walk to the farthest end, there should be shorter lines.
  • The Rose Bowl is open to event attendees.
  • Kids are allowed in the festival.
  • Arrive early. These events get really crowded.
  • The most popular vendors may run out of food fast.
  • In reality, you do not have to follow any rules or techniques.  Just go and enjoy the event!

Would you attend an event like these?

 Pin it for later?

The Best of the LA Street Food Festival, Pasadena, California

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This post is part of Wordless Wednesdays at image-in-ing, Wednesdays Wanderlust at My Brown Paper PackagesTravel Photo Thursday at Budget Travelers Sandbox , Sunday Traveler with Chasing the Donkey, Photo Friday at Pierced Wonderings,  Weekend Travel Inspiration at Reflections Enroute, The Weekly Postcard at Travel Notes and Beyond, Travel Tuesday at Bumble Bee Mum and Monday Escapes at Packing My Suitcase. Pay a visit to these wonderful blogs!

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77 Comments

    • Sally, summer is the prime time for food festivals around Los Angeles. During the season, you have a wide array of options. We have everything from an avocado to a bacon festival. We also have festivals celebrating salsa, tamales, ramen, strawberries, lobster and much more.

    • Great! Thanks for stopping by!

    • I love food fests too. But, maybe you have already noticed that base don my posts. Great to have you here!

  1. Hi Ruth – Fabulous photos – the food looks and sounds amazing. Great tips for attending a similar event too. I’m hungry now.

    • Yes, I always try to give tips at the end because these events can be a little bit overwhelming (even if you love food)

  2. That food looks incredible! Sounds like a great way to spend a day, if you ask me. Did you find any new favourite restaurants?

    • That would be a cool LA adventure. If you cannot make it for this particular event, do not worry. We have tons of food festival in Los Angeles and surrounding areas.

  3. What fun to experience all the foods from different cultures!

    Would love to have you stop by and share on my wordless Wednesday
    http://wp.me/p6oGfo-4RW
    Hope you have a great week!
    Karren

    • Of course I will stop and share your post! Thanks for stopping by.

  4. Wow, that looks like some spread. Thanks for sharing so many photos to see what was offered. That’s a shame about the hour wait cutting into your time, but was it all samples included with your ticket? That’s pretty nice. Congrats on winning the tickets.
    Karen recently posted..Day Trip to St John’s, Lazarus and Kusu Islands, SingaporeMy Profile

    • Yes, everything was included in the ticket. The idea is that you do not have to pay extra for anything (at least, that is true in good festivals). Parking was also included in the ticket and sponsors give away all sort of things.

  5. Thank you for linking up on Travel Tuesday. I cannot believe your luck! Winning a contest on Time Out Los Angeles? That’s amazing! Your photos and making me SO hungry…

    • I cannot believe my luck either. I was a little nervous because my e-ticket did not arrive until that morning. However, an event organizer assured me the tickets were going to arrive before the event.

    • Ahhh…I guess this is not an ideal post to read when you are starving. I should put a disclaimer at the top.

    • Cathy, I hope you are not drooling over your keyword. That would be bad ;0) On a serious note, thanks for stopping by. Glad to see you enjoyed the post.

    • Thanks Nancie. I was surprised when I got the e-mail announcing I was a winner. That gives me hopes about winning other stuff in the future ;0)

    • Lydia, I know. I heard people talking about asking back for the extra money they paid for VIP tickets. I am impatient too. In fact, I do not know how I conquered that wait. I guess when food is involved I am a little bit more patient.

  6. Hmmm, seems like too many people for me, but if I won a ticket I would happily attend. An hour to get in seems extreme. The food on the other hand looks amazing. Congratulations. Winners are Grinners!

    • Jan, I tried to keep in perspective that I won the tickets. Even though some things didn’t go as expected, I enjoyed the events.

    • Thanks Molly. It was a great festival!

    • How you would classify Australian food? Maybe it is just Australian and cannot be compared to other food.. I guess they classified it as European because it has certain roots in that continent.

  7. I’m salivating here! Isn’t Street Food the best? It is also becoming very popular here in Australia. Your photos really do the food justice.
    Kathy Marris recently posted..Sint Maarten & Saint MartinMy Profile

    • Street food is the rage in here. There are even restaurants that try to recreate the atmosphere and dishes (some succeed in making something from the street gourmet).

  8. How delicious was that event? I wouldn’t even know where to begin with it.

    We’ve done beer festivals like this – we buy Matt a VIP ticket & me a VIP DD ticket. In 5 hours he drinks a lot of beer ;)

    Thank you joining us again this week for Photo Friday!
    Jen recently posted..Photo Friday – Grand Bay NERRMy Profile

    • It would be fun to go to a food festival with you guys. I am sure it would be awesome.

  9. Well, I gotta admit…it’s hard to beat “coffee & donuts” for me, but I really would love to sample it all! So fun!
    Dina recently posted..Sunshiny SmilesMy Profile

    • Maybe we should start our own Coffee and Donuts festival! Imagine!

    • Thanks for stopping by. Wish me more luck for other sweepstakes I am entering.

  10. The food looks great! And I like the way the vendors look prepared for crowds. We’ve stopped going to Food Truck gatherings in NYC, because they are all specially in fresh food that is prepared to order and the lines are just absurd. For events like this you have to have food ready to go.
    eileen g recently posted..6 Essential Feeding Items for Traveling With Little KidsMy Profile

    • Eileen, I agree with you. I have been to events that I consider failure because the lines are insane. In other events, vendors do not want to give out a lot of food and they are slow deliberately. I say if you are not able to deal with crowds, then, maybe a fest like this is not the place to be.

  11. The food looks amazing, I love the shots you got of the market, it looks like you had a lovely time! – Tasha
    Natasha recently posted..Photo Friday: Sea AirMy Profile

  12. Wow festival food! That’s a paradise for me!!! I’ve been at one in Canada in Edmonton but it was open and you had to buy the food at each venders if i remember correctly! I would like to try on all those good things!!
    xx cathy

    • Yes, there are events where you have the option of buying several things. Sometimes, I like those events but I have noticed the price tag can get hefty after trying several places. That is why I prefer a set price.

    • It can be a little bit overwhelming. We decided to leave American and Latin food for the end (since we can eat that any day). I also try to limit the sweets (very difficult) and drinks.

    • I know! Looking at a bunch of food pictures would do something to your brain (hunger! hunger!). Thanks for stopping by.

  13. Wow, we are drooling after seeing all of these pictures! How fun to have won tickets to what looks like an amazing event. We will have to plan a future trip to LA around this event.

    • Isn’t it great to win tickets to a food event? I felt in cloud 9 when I got the e-mail. Let me know if you make it to LA.

  14. Hi Ruth. First of all thank you for joining us for #TheWeeklyPostcard. I’m always looking forward to read your articles because they provide a ton of information I don’t know about my own state, California. And again, today you surprised me with an article about what goes on just outside my front door. I live only 10 minutes away from Pasadena and had no idea about this food festival. I know Los Angeles has something fun going on every week, but living here somehow takes away the aura of these events. They seem unimportant, especially when you are overwhelmed with work and responsibilities. It’s not easy to be a tourist in your own town.
    Anda recently posted..Breakfast Cruise on Lake BrienzMy Profile

    • Thanks for your kind words. I know sometimes it is not easy to get around Los Angeles because of traffic and other factors. Then, we the tons of people we have here, events can get really crowded. However, I love to live here (and the same goes for the entire state). We try to explore as much as possible. We work a lot, so, I think it is fair to go out an enjoy life!

  15. What a great variety of food! I’d definitely attend a street food fest, will have to find out if there are any in our area. It gives you a chance to sample different types of food, especially those you may not otherwise get to try.
    Natalie recently posted..Do Kids Really Need A Second Language?My Profile

    • That is exactly what I love about festivals like this. The variety is great so it is an opportunity to try new flavors.

    • Thanks Tasha. It is my pleasure to stop by your blog.

    • The Latin food of Los Angeles is great. So, good election. Hope your friend can enjoy a couple of events.

    • I understand your comment about the crowds but I thing that is one thing you have to deal with when living in Los Angeles. Believe me, I am not the most patient person but I take it as part of the experience.

    • Great! Maybe that was my intention ;0)

  16. oh those photos! they make me feel so hungry especially the desserts! I love your tips on how to tackle the event. I believe it’s better to spot some vendors beforehand so as not to miss them! Again I don’t know how I could possibly choose which stalls to visit!
    Anna recently posted..Day trip to NafplioMy Profile

    • I try not to fill up with desserts but it is really difficult. There were like 5 or 6 ice cream stalls and all of them where to die for. I even went for seconds in one occasion.

    • Connie, this is necessary. If sponsors are giving away samples (packaged or bottled), you do not have to eat them there. Also, some sponsors give away goodies. You want a place to save those too.

  17. Yum, yum, yum. I love food trailers and sometimes seek out the ones near me. However, I’ve never been to any of the Food Trailer Fests in Austin because I hear the lines are ridiculously long. A VIP ticket may be the solution, so I’ll have to find out if the Austin fest offers them. I really like all the samples that you photographed, especially the donuts. That’s a great tip to bring a backpack.
    Michele {Malaysian Meanders} recently posted..Our Great Big Western USA RoadtripMy Profile

    • Thanks for the comment Michelle. Food seems to drive people crazy. I am noticing food festivals tend to be a hit anywhere. It would be great to go to one in Austin. I expect the food to be to die for.

  18. I love street food so much. When in Israel I was horrified to overhead a tourist say he wouldn’t try any of it lest he get sick. Poor guy, he is really missing out on a great cultural opportunity. I think food is central to a visit.

    Even locally it gives us a chance to try food we might not try otherwise. I’d love to attend a street food fest around here. I might find a new favorite!

    Really appreciate the tip to bring a backpack. I’d probably not have thought of it but it always pays to come prepared.
    Linda Bibb recently posted..Expats in Panama, Our New HomeMy Profile

    • Thanks for you comment Linda. I agree with what you say about street food. Missing the opportunity to try it in another country give me goosebumps. I tend to check out a lot of local markets when I visit a place. Or I just follow the crowds when I see them lining for a particular vendor in a corner.

  19. Oh my goodness! I’ve been watching Master Chef and now I see this smorgasbord of food photos… what’s a girl to do?! I love street food. Now I have to go out and get myself some!

    • I have been watching MasterChef too! Yes, get out an eat as much street food as possible.

    • Rhonda, I hate when there is not space to eat at the festivals. Basically, you have to eat while standing up. In here, you were able to relax while eating.

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